Welcome To Primo Auto
We Take Care of Your Car Dreams
At Primo Auto, we are proud to be your local dealership in! Whether you're from Orange County, or from any other part of the country, we are happy to help you find the right new or used car, truck or SUV.
About us
Why Choose Primo Auto?
If you want a car-buying process designed with you in mind, then there’s only 1 place to shop: Primo Auto in Murrieta.
See why Murrieta drivers return to us time and again for all their automotive needs.
Super Selection
Shop hundreds of new, used, and certified pre-owned cars.
From the latest sedans, SUVs, and trucks to premium models, we have it all.
Super Experience
Simply put, we’re devoted to a standard of care that other car dealerships in Murrieta, CA can’t match.
And we have the data to back it up: drivers made us the #1 Volume Murrieta Dealer.
Plus, you’ll always get your best deal thanks to our market-based pricing and a worry-free shopping experience grounded in complete transparency.
If you want a car-buying process designed with you in mind, then there’s only 1 place to shop: Primo Auto in Murrieta.
See why Murrieta drivers return to us time and again for all their automotive needs.
Super Selection
Shop hundreds of new, used, and certified pre-owned cars.
From the latest sedans, SUVs, and trucks to premium models, we have it all.
Super Experience
Simply put, we’re devoted to a standard of care that other car dealerships in Murrieta, CA can’t match.
And we have the data to back it up: drivers made us the #1 Volume Murrieta Dealer.
Plus, you’ll always get your best deal thanks to our market-based pricing and a worry-free shopping experience grounded in complete transparency.
Service that Outpaces the Competition
Whether you need quick maintenance or extensive repairs, our factory-certified technicians will get the job done right and done fast.
Take advantage of the following:
Competitive pricing
Extended service hours – 7AM-6:30PM Monday-Friday & 8AM-5PM Saturdays
On-site Certified Collision Center- the only one in Murrieta
Comprehensive online service history for your vehicle
Primo Auto Cares
Each pay period, our team members donate a portion of their paychecks to local charitable organizations, and Norm Reeves Toyota San Diego matches that amount.
Get Started Today
We’re the fastest-growing dealer in San Diego County and conveniently located just off I-8 at Mission Gorge Road.
So visit us today for all your automotive needs or start your search online now.
Whether you need quick maintenance or extensive repairs, our factory-certified technicians will get the job done right and done fast.
Take advantage of the following:
Competitive pricing
Extended service hours – 7AM-6:30PM Monday-Friday & 8AM-5PM Saturdays
On-site Certified Collision Center- the only one in Murrieta
Comprehensive online service history for your vehicle
Primo Auto Cares
Each pay period, our team members donate a portion of their paychecks to local charitable organizations, and Norm Reeves Toyota San Diego matches that amount.
Get Started Today
We’re the fastest-growing dealer in San Diego County and conveniently located just off I-8 at Mission Gorge Road.
So visit us today for all your automotive needs or start your search online now.
Ready to Upgrade Your Driving Experience?
Hear Whats Our Clients Are Saying
Thanks to our principles, hundreds of people are now proud car owners.
"Primo Auto in the parts department is a Five Stars. They went out of his way to ensure that I was getting the proper part. And probably saved me hours of frustration. Without his initiative I probably would have been .."
Kimberly Moore
"I came in Thursday because I was due for an oil change but my passenger side mirror had been hit and needed it checked. I wasn't sure if all parts were still there. My service adviser was Robert Kens and he was great. He came back and all parts were there and service just reconnected everything"
Sam Lewis
"Beyond excited with my purchase of a 2021 Primo Auto in Murrieta is definitely the Dealership to come too for your next purchase, the Sales and Finance team are amazing. Shout out to Clint Dennet for setting everything up and making my deal worthwhile! Without a doubt Primo Auto is the dealership to go to for your next purchase! "
Jermaine Lee
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